Racing Media Services Awarded Pax Trax Marketing Contract
June 12, 2007

Located in Bunnell, Florida, PaxTrax Motocross Park is Central Florida’s premier outdoor motocross facility. The one mile track gives motocrossers of all skill levels a safe but challenging riding experience while giving spectators the thrills of Supercross style motocross action. The facility hosts PaxSnax, a concession stand offering affordable home style cooking; PaxParts, a motocross racers “pro shop”, and clean indoor restrooms and stadium lighting, allowing for night practices and Saturday evening family entertainment.

Founded in September 2006, Racing Media Services started as a motocross and extreme action sports photography service, shooting local racing events. The company’s founder, Michael Urban, a life-long motocross racer and 5 year auto racing veteran, started the company after meeting Brian Myrick, a photographer shooting auto and motorcycle races for the Associated Press. Brian, fresh off an AP shoot of James “Bubba” Stewart, met up with Urban and his KTM mounted teammate Jason Beck at PaxTrax. The two riders took to the track and Myrick captured the action. As Myrick and Urban later conversed, a myriad of other local riders approached the two asking if their pictures could be taken as well.

“It was a no brainer,” states Urban. “We immediately seized the opportunity to provide this marketplace with publication-quality photography.”

One week after capturing a championship for himself in the 35+ division of the 8th Annual Dealer Support Series, Urban miscalculated a risky triple jump while practicing, coming up short and breaking his ankle and leg in the process. “Just as things were starting to happen, I sidelined myself with an injury," recalls Urban. "It turned out to be a blessing in disguise!”

Out for 3 months and wanting to stay active in the sport he loves, Urban teamed up with Rob Paxia, owner of PaxTrax, and Ray Petersen, the track’s promoter, to sponsor the First Annual Racing Media Services Fall Photo Finish motocross series.

In applying his advertising and marketing skills, honed during the last ten years as a sales manager for a national automotive marketing agency, Urban raised the bar in the promotion of local and regional motocross events. For example, the Fall Photo Finish Series event featured "AMA National" caliber posters created by award winning designer Michael Rispoli, a 15-year graphic design veteran with over 50 local, regional and national accreditations. Rispoli also created attention-grabbing magazine advertisements and postcards that, it turns out, are being collected by racers like trading cards!

The result? Urban and his agency have been providing marketing support for Pax Trax Motocross Park ever since. “Being asked to handle the marketing for this racing property is a win-win situation” Urban remarks. “It allows the track, the sport, and my agency to grow together.”

For more info on Pax Trax Motocross Park, visit:
www.paxtraxmx.com

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