MotoMail: The Only Quantifiable Advertising Vehicle
In a recent test marketing campaign, Racing Media Services, working in collaboration with an advertising agency and their direct mail fulfillment center, implemented a 30,000-piece direct mail campaign featuring a promotional motorcycle key designed by RMS. The purpose of this campaign was to drive floor traffic to a single point motorcycle dealership.
The results? Over 2,500 people visited the dealership! The dealership delivered 22 units and sold well over $60,000.00 in parts and accessories. Not including the revenues and profit from the delivered units, the dealership had a 55% return on investment, with a gross profit of just over $42,000. If you have experience in marketing using direct mail, you may find this hard to believe. IT IS TRUE!
Our consultations are always free, so why wait? Contact us today to explore how MotoMail can help YOU!
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